Sketch Blog

How to Find and Evaluate AI Consulting Services

Written by Dan Gower | Jun 13, 2025 5:08:12 PM

Apparently, this AI thing will become a big deal. The rapid rise of AI solutions is creating a lot of opportunity, but it’s also putting businesses in a tough spot. If you’re the only one who doesn’t use AI, you’re practically begging your competitors to leave you in the dust. If you rush AI adoption, you’re putting yourself at risk of catastrophic consequences for your software and processes.

You’ve never implemented AI before, so you’re tasked with navigating a tough challenge without prior experience. That’s why AI consulting services can help you increase your chances of boosting productivity while minimizing the risks associated with AI. But even choosing the right AI consulting partner can be daunting.

The right partner can help drive growth and carve out a competitive advantage. They offer expertise in AI technologies and strategic guidance. Most importantly, this ensures your AI initiatives align with your business goals (i.e. you’re not just adopting enterprise AI because you feel like you’re supposed to.

With numerous AI consulting firms available, it takes careful consideration to separate legitimate contenders from cash-grabbing pretenders. Here’s how we recommend people navigate the process. Hopefully this guide to AI consulting services helps you make an informed decision.

Introduction to AI Consulting

AI consulting can be a transformative resource for businesses seeking to innovate and grow. Consultants provide tailored expertise, helping companies understand and implement AI technologies effectively. 

Broadly, the goal is to streamline processes and enhance decision-making. AI consulting encompasses a variety of services tailored to meet different business needs. Key areas include AI strategy planning, custom AI development, AI integration, and process automation.

Still, you might want to be skeptical of AI consultancies that speak this broadly when talking to you one-to-one. If they can’t help you set specific, measurable goals that are relevant to your business outcomes, they might be preparing to offer you a one-size-fits-all approach.

Key Considerations when Selecting an AI Consulting Partner

Choosing an AI consulting partner requires careful evaluation. Key factors to consider include:

These elements determine the consultant's capability to deliver tailored AI solutions that align with your business objectives.

Experience and Expertise

A consultant's experience is crucial for successful AI implementation. Consider:

These factors ensure that your chosen partner can effectively navigate AI challenges and deliver impactful solutions.

Service Offerings

Evaluate the range of services a consultant provides. Before diving into the specific types of AI consulting services, it’s worth considering whether a potential partner can guide you through the entire AI adoption journey:

If someone can stay with you for the long haul, you won’t have to deal with handoffs or juggling different partners.

Industry Specialization

Industry expertise is essential for addressing sector-specific challenges. Look for consultants with:

  • Experience in your industry
  • Understanding of industry regulations
  • Knowledge of industry trends

Such expertise ensures that AI solutions are not only innovative but also relevant to your business context. Our clients in cybersecurity, healthcare, finance, and government are all dealing with their own rules, regulations, and best practices regarding AI adoption. If you’re an insurance enterprise, you’re unlikely to be well served by a company that only builds consumer apps for startups.

Types of AI Consulting Services

AI consulting services vary widely, each addressing different business needs. You’re likely to encounter all of the following as you evaluate common types of AI services:

  • AI strategy consulting
  • AI implementation consulting
  • AI productivity optimization
  • Generative AI consulting
  • Predictive AI consulting
  • Machine learning
  • Natural language processing
  • AI-driven automation
  • AI Chatbot creation
  • Agentic AI development
  • Custom AI development
  • AI Prompting consulting
  • Ethical AI implementation
  • Secure and compliant AI implementation consulting

Diverse services demonstrate versatility and the ability to meet varying business needs, choose the right approach for your goals, and provide comprehensive AI project support. You’re probably not looking for a generic, out-of-the-box AI solution. Numerous service offerings indicate that the AI consultancy you’re talking to can develop a custom solution for your specific needs.

Without splitting hairs or getting into semantics, here’s more about a few of the most common categories of AI consulting.

AI Strategy Consulting

AI strategy consulting is crucial for defining a clear roadmap for AI adoption. Key elements of this service include:

  • Assessing AI readiness
  • Identifying AI opportunities
  • Developing a strategic AI plan

Such guidance ensures alignment of AI initiatives with business goals, maximizing potential impact. Any AI consulting services should include an element of this offering. It’s hard to maximize productivity if you don’t have clarity and alignment around why you’re implementing AI in the first place.

AI Implementation Consulting

AI implementation consulting focuses on deploying AI technologies effectively. They should enhance the rest of your enterprise apps, not break things or get in the way. Core components typically involve:

  • Customizing AI solutions
  • Integrating AI into existing systems
  • Managing change and adoption

These steps facilitate seamless AI adoption, ensuring solutions operate effectively within your current infrastructure.

Generative AI Consulting

Generative AI consulting involves using AI to create new content and solutions. This service often includes:

  • Designing custom AI applications
  • Developing creative AI-driven content
  • Leveraging AI for novel solutions (including, as it were, writing novels)

Such expertise promotes creativity and innovation, enabling businesses to harness AI for growth and differentiation.

Other Types of AI Consulting Services

The above isn’t an exhaustive list. AI is evolving so fast, anyway, that it often defies categories. Finding the perfect term to describe your goals for AI isn’t as important as finding an AI development company that understands your goals and knows how to help you achieve them.

Steps to Evaluating Top AI Consulting Firms

Choosing the right AI consulting firm involves careful evaluation. Consider these factors:

  • Firm reputation
  • Client testimonials
  • Track record of success

These criteria provide insight into the firm’s capability to meet business needs effectively. The best way to evaluate a firm’s track record is to look at what their clients are saying, and who their clients are. It’s one thing to collect five-star reviews from friends and individuals with gmail accounts. It’s another thing to have glowing recommendations from multiple Fortune 500 enterprises.

Defining Your AI Needs

Understanding your AI needs is foundational. Start by considering your business objectives, specific challenges, and desired outcomes. Clearly defining these factors will help you identify the most suitable AI solutions and services. Then you can set SMART goals and decide how you’ll measure success.

Assessing Value and Cost of AI Consulting Services

We’ve already touched on a few assessment criteria for AI consultancies, like experience, industry knowledge, and strength of offerings. Another big one is cost. One of the great things about AI is that it makes us more productive, so why throw money carelessly when your goal is to do more with less?

The best way to measure value is in dollars per outcome, not dollars per hour. A master carpenter will charge a higher hourly rate than your neighbor’s teenager. You’ll get a better deck added to your house, and much faster, if you go with the pro. Because it takes so many fewer hours for the expert, you’ll even spend less money, too.

Researching Potential AI Consulting Companies

There are a lot of options out there, but a little bit of targeted research should help you shortlist a few AI consulting companies. 

Which companies are hosting AI events? They’re probably leaders in the field.

Do they have a strong, stable company culture? Do they have long-term clients? Have they worked for companies you’ve heard of? These aspects contribute to finding a compatible partner for long-term collaboration.

Interviewing AI Consultants

Interviewing prospective AI consultants is a critical step. Important considerations are:

  • Communication skills — Do they try to bury you in jargon to seem smart, or is it easy to understand them? More importantly, do they understand you?
  • Problem-solving approach — When you start describing your problem or goal, can you see the wheels turning? Are they already putting pieces of the puzzle together, or are they reading you their sales pitch?
  • Flexibility and adaptability — AI is worlds different than it was six months ago. It will change even more in the coming months. Beware of anyone who wants to lock you into a rigid plan or a long-term contract.

These qualities are vital for successful collaboration, projects, and products.

Comparison of Best AI Consulting Firms

Once you’ve identified a handful of the leading AI consulting firms, you can compare their relative strengths and weaknesses. Each firm offers unique advantages that cater to different industries and needs. You can differentiate them by approach, client focus, and customizability. 

Top AI Consulting Firms and Their Expertise

Consider the following examples, which include the Big Four consulting giants as well as more boutique firms:

  • IBM has a long history with AI and brings custom technology to the table, but this can make it complex to work with.
  • Deloitte has some of the best analytics and research in the world. As a result, they do things their way, which means you might not get a personalized experience.
  • Boston Consulting Group (BCG) has powerful partners like Microsoft and the ability to operate at great scale, but it’s an extremely expensive option.
  • EY (Ernst & Young) has a global presence and experience with government contracts, but is fairly rigid about how they operate.
  • LeewayHertz has deep specialization in AI and blockchain, but it might not make sense to pay them for something outside of their niche.
  • Sketch Development Services is a top AI consulting firm because it has experience serving the Fortune 50 and startups alike. Its small size and deep experience allow it to offer highly customizable engagements.

Identifying your key qualities before interviewing options will help you evaluate your shortlist intentionally. This is how to select a firm that matches your business objectives and fosters a successful partnership.

Final Thoughts on Buying AI Consulting Services

If you don’t have AI expertise in-house, selecting the right AI consulting partner goes a long way. A well-chosen partner can drive innovation that serves business goals. You can find the right fit by evaluating experience, expertise, and service offerings.

By understanding your needs and researching potential firms, you can choose a partner that accelerates your AI journey and delivers measurable results. This decision can pave the way for strategic growth and the development of AI that becomes a competitive advantage, not just an expensive science project.

Want to see if you've already found your AI consultancy? Let's connect.