Situation
A large chemical manufacturer engaged Sketch to develop a mobile app for automotive dealerships. The ability to create “in the moment” up-sell opportunities for adding protective coatings and tints to a car purchase would drive revenue for both the chemical company and dealerships.
Dated tech hurting sales
The dealership salespeople soon discovered that while protective coatings and tints were a nice upsell, the process removed them from their potential customer, and excitement and forward momentum were lost. As a result, the dealership salespeople were not proposing these high-profit margin additional services.
Software outsourcing gone wrong
Hoping to capture upsell directly in the moment, the chemical manufacturer needed a mobile app that could be used to scan the VIN while the dealership salesperson is at the car and with the prospective customer. A large consulting partner was brought in to assist. Unfortunately, after many months, no software was delivered. As a second attempt, the chemical company decided to “go it alone” with their own IT staff.
Lack of internal resources
Unfortunately, other priorities kept the internal team from really focusing on delivering the mobile app. As more months slipped by, it became clear this was not the solution either.
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More than just development
Software delivery consulting
The team working to develop the mobile app were new to Agile and wanted to use the engagement as a catalyst for improving their creation of feature stories, automating integration and delivery pipelines, writing better code, and expanding test automation. Sketch, already providing Coaching support to another area of the chemical company, was brought in for development support to drive the creation of the mobile app through Agile best practices.
Outcome-driven software development
Sketch’s initial focus was on getting the team’s arms around their Work In Process and introducing a more rigorous method of writing feature stories. Through this, it became evident that the team could also benefit from Coaching, as the Product Owner was struggling to represent the needs of the stakeholders, making it difficult to scope and size requested features.
Alignment behind goals
Coaching and facilitation activities brought about the alignment of stakeholders needs and goals with the Product Owner, Scrum Master and the team.
CI/CD and rapid app development
Sketch technical experts worked with the development staff to build continuous integration capabilities, versioning and branching for iOS and Android builds and tutored in React Native development language. These efforts led to more accurately estimated, tested, and delivered features.
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