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Nothing good was ever built by a team that couldn't wait to clock out.

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Product development can be fun - a book to change everything

 

A guide to creating brilliant products that make your clients and team happy.

 Coming soon
Has enthusiasm and passion exited stage left?

If conventional corporate culture is stifling your team's vigor and creative output. It's probably time to reevaluate your approach to product development. Because 5 o'clock shouldn't be the highlight of your team's day.

This book can help.

From John Krewson, a 25-year veteran in the software industry, and Rob Kutner, seasoned comedy writer for late night television, Pitch, Sketch, Launch is a powerful catalyst for change in the workplace that will inspire, challenge, and redefine the way you collaborate and build products.

Modeled after the principles used to create sketch comedy, this unconventional approach to product development will awaken your team's creative senses, boosting output, innovation, and quality.

“In a time where a fresh but practical perspective is needed, this book provides just that. With an engaging style and loaded with real-world experience, Krewson challenges both the traditional thinking and 'fluff' and outlines a new pattern for success.”

Cindy Hembrock | Vice President, Product Management, Mastercard

“Krewson skillfully navigates the complexity and traps of product management and value creation. He challenges conventional thinking in favor of creativity, teamwork, and true innovation, and it’s mind-opening, motivational, and overall enjoyable to read. Like your favorite film, it’s a book you’ll want to read over and over again and be eager to recommend and discuss with others.”

Kate Horan | Director of Digital Products and Platforms, Eastman

“Krewson delivers a fresh perspective on how product teams deliver in a way that shares his deep experience yet is profoundly engaging and approachable. By drawing parallels between software development and sketch comedy, he reframes how teams work, think, and engage with a completely new–and sometimes surprising–perspective. John's approach is exactly what teams need to be more innovative and collaborative and reach new levels of excellence.”

Julia Pitlyk | Director, Marketing Technology, Nestle Health Science

“Krewson has a way of making complex ideas easily understandable, and Pitch, Sketch, Launch is no different. In it, he offers pragmatic, common-sense insights that have the capacity to generate fast—and tangible—results.”

Mark Brooks | CIO, Reinsurance Group of America

“This book is not just insightful—it’s a breath of fresh air for anyone navigating creativity, teamwork, and innovation in the business world. Krewson challenges conventional thinking while keeping you engaged and inspired every step of the way.”

Ghan Mehta | Vice President Strategic Partnerships, Integris Health

Improving product development, one sketch at a time.

Pitch, Sketch, Launch explores how sketch comedy principles can revolutionize the product development process by empowering you to...

Build a dream team that's actually invested in the work they do.
Create an enjoyable workplace where people genuinely want to show up.
Foster a work culture that is optimized for adaptability.
Identify and fix corporate mindsets that kill creativity.
Master the art of thriving in a VUCA (volatile, uncertain, complex, and ambiguous) environment.
Get your tech teams to actually talk to each other, rather than at each other.
Move on from "traditional Agile" methods that are no longer serving you.
Start delivering products your clients will actually rave about.
Who this is for:

Leaders, Product Managers, Project Managers, Technology Managers, Business Owners, Developers, and anyone else brave enough to wrangle a team of talented builders to turn a brilliant idea into a reality.

From payments and financial services to marketing, healthcare, insurance, and biotech - industries like these have already benefited from the principles in Pitch, Sketch, Launch. If you're in the business of leading, building, or growing, this book equips you with the tools to transform how your team works together to deliver extraordinary results.

Breaking software's status quo with lessons from sketch comedy:
Meet John Krewson

Founder and President of Sketch Development, John is on a mission to revolutionize how teams collaborate and create.

Leveraging his past experience as a software leader and professional actor, John helps organizations establish more effective and enjoyable product development processes, by breaking through corporate barriers and restrictive mindsets. As a result, companies achieve healthier work cultures, better products, and higher client satisfaction.

His unique approach took shape after spending years immersed in sketch comedy. He came to the realization that

"The way sketch comedy is made directly resembles how software is developed. Putting a team in a room with nothing more than a whiteboard and their brains, and hoping for a product to emerge."

John’s blend of humor, ingenuity, and expertise offers a refreshing take on building teams, developing products, and transforming corporate culture. He brings real-world insights to every product, training session, and keynote, cutting through the fluff to focus on what truly works.

John was supported in writing this book by Rob Kutner, an expert in TV comedy sketchwriting. Rob teaches graduate-level sketch at Loyola Marymount University’s School of Film and Television and has 20 years’ experience writing for legendary late night shows, such as The Tonight Show, The Daily Show, and CONAN.

 

Beyond the book:

Partner with John and the Sketch team

Speaking Engagements
 
 John’s lively and transformative keynotes deliver fresh perspectives that challenge the norm and spark change. Your team will leave with a renewed sense of purpose and passion.
 
Workshops & Training
 
 
Hands on learning. With Sketch classes and workshops, your team will gain a healthy dose of laughter, flexibility, and creativity, all while learning skills that stick.
 
 
Software Development
 
Take your software from idea to applause. Hire Sketch for faster pivots, better collaboration, and a quality-first mindset on every project.
 
 
Consulting & Coaching
 
Whether your team is facing a tough roadblock
or is excited to tackle a new project, Sketch consulting will help you turn challenges into opportunities
 
 

Get the first chapter of Pitch, Sketch, Launch... on the house!

Take the first step toward building better teams and products—while having a blast.

 

DON’T MISS OUT ON:

1. Strategies to redefine productivity, efficiency, and success, so that you can unlock your team’s true creative brilliance.

2. Valuable insight from sketch comedy creators about hiring, collaboration, and handling conflict that most companies miss.

3. How to boost innovation, streamline quality, and make work (for you AND your team) enjoyable again.

Have burning questions?
Order Pitch, Sketch, Launch now!