Healthcare enterprise unifies product intake with Jira Product Discovery

A global medical nutrition and health science enterprise was managing product requests across SharePoint, email, team backlogs, and one-off conversations. Ideas entered development before anyone knew whether they were the right problems to solve. Sketch helped establish product management discipline and configure Jira Product Discovery as a single source of truth for intake, evaluation, and roadmap visibility.
case study setup
Situation

Product requests scattered across disconnected systems

Unstructured workflows allowed unprioritized ideas to flow into Jira and trigger work. This created two problems:

 

  1. Teams started building before understanding customer need.

  2. Dependencies across teams remained invisible until work was already underway.

The organization needed a partner to consolidate intake, establish product management discipline, and create visibility into its product roadmaps.

Challenge

Establishing product management discipline and roadmap visibility

case study challenge

The organization needed to achieve four things:

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1. Establish a standardized intake process across product teams.

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2. Build product management discipline and accountability.

 
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3. Create visibility into product roadmaps so teams could identify cross-team dependencies and align priorities.

 
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4. Replace multiple systems with a single source of truth for intake, assessment, and prioritization.

 

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Enter Sketch

Solution

Configuring Jira Product Discovery as the product intake platform

case study solution

Sketch partnered with the enterprise to establish product management discipline across the respective teams. The engagement covered consulting, workflow design, tool configuration, and hands-on training.

Intake and prioritization consulting

Sketch consulted on intake and prioritization processes to define what product management discipline should look like for the organization. This gave the team a clear framework for evaluating incoming requests before committing resources.

Standardized product discovery workflow

Sketch designed a standardized workflow that separated idea capture from resource commitment, creating space for assessment before work began. This product discovery template gave teams a repeatable process they could apply consistently across all product areas.

Jira Product Discovery configuration

Sketch configured Jira Product Discovery as the single source of truth for intake, evaluation, and roadmap visibility. With all ideas flowing through one product discovery tool, the organization gained the roadmap views it needed to identify cross-team dependencies and align priorities.

Tailored, workshop-style product team training

Sketch conducted workshop-style training with each product team to ensure they understood how to use Jira Product Discovery and could set it up most efficiently for their specific needs.
case study results
Results

A single source of truth for product intake and Jira Product Discovery roadmaps

One platform for intake, evaluation, and prioritization

SharePoint intake forms, email threads, and scattered notes are all replaced by a single product discovery tool. All incoming product ideas now flow through Jira Product Discovery, giving the organization a centralized view of every request across every team.

CLIENT FEEDBACK

Sketch has an amazing ability to co-design a boutique solution that was unique to us. Rather than attempting to fit an off-the-shelf operating model that other consulting firms sell in, they listened to our department challenges and delivered the right approach for us.

Product Management Director

Life Sciences Enterprise