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Pitch, Sketch, Launch: Master agility like a sketch comedy team

John Krewson: Vistage speaker

Founder and CEO, Sketch Development Services

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“This will be a top 50 or better speaker for Vistage within the next year!”

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Kansas City

John Krewson

Hi, I'm John.

I'm obsessed with two things:

  1. Product development
  2. Sketch comedy

Hear me out. They have more in common than you might think. 10 years ago, I founded Sketch Development with the idea that businesses could build better products and release them faster if they adopted principles from the sketch comedy world.

From sketch comedy to software

Unlikely inspiration for product development

hand drawn lightbulb

I already knew my (admittedly brief) time with SNL had shaped my approach to product development more than my MBA and my work as a software development leader. The show's famous principle, "We don't go on because we're ready, we go on because it's 11:30" makes sense in industries beyond comedy. It's a powerful mindset for fostering innovation in product development.

john krewson speaking at large event

Tested by the best

10 years later, we've validated that the same approach works for startups, SMBs, and even the Fortune 50.

A little more about me

  • Vistage member and speaker
  • Founder and President of Sketch Development
  • Published author
  • Works with Fortune 50 companies to 50-person enterprises
  • 25-year software development veteran
  • Life-long fan and devotee of sketch comedy
  • Claim to fame: A Saturday Night Live appearance amongst the masters

Book John

Reach out to find a time for me to come speak to your Vistage group.

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What our Clients Are Saying

“John delivers a fresh perspective on how product teams deliver in a way that shares his deep experience yet is profoundly engaging and approachable.”

Julia Pitlyk

Director, marketing technology, Nestle HealthScience

Reimagine how teams work together

Pitch, Sketch, Launch: Master agility like a sketch comedy team


About the speech

Harness the core concepts of agility and the rapid-fire, evolving genius of sketch comedy to build adaptable, high-performing teams. I hope you'll walk away from this session with renewed perspectives, actionable insights, and that special contentment that comes after a few good laughs.

Get in touch.

You can book me for your Vistage group, or reach out to talk about anything else. I offer free consultations for Vistage members.