Pitch, Sketch, Launch: Master Agility Like a Sketch Comedy Team

John Krewson: Vistage Speaker

Founder and CEO, Sketch Development

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Every presentation I have seen from John, has met me where I am. They are meaningful no matter where someone is on their journey and focused on supporting our people and the organization.

Jerret Batson, Agile Coach | Federal Reserve Bank

John delivered a captivating keynote blending the worlds of software development and sketch comedy, offering a reminder that innovation thrives where discipline meets delight. His insights have the power to inspire transformative change in how we think, work, and create.

Marie Pelloni, Sr. Director of Talent & Workforce Development Initiatives |
Pittsburgh Technology Council

John is truly an inspirational leader in both the software development and business innovation worlds. His methodology seamlessly blends the collaborative spirit of sketch comedy with entrepreneurial principles, offering insights that are as innovative as they are practical.

Feng Hou, CIO | St. Louis Community College

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Hi, I'm John.

I'm obsessed with two things:

  1. Product development
  2. Sketch comedy

Hear me out. They have more in common than you might think. 10 years ago, I founded Sketch Development with the idea that businesses could build better products and release them faster if they adopted principles from the sketch comedy world.

I already knew my (admittedly brief) time with SNL had shaped my approach to product development more than my MBA and my work as a software development leader. The show's famous principle, "We don't go on because we're ready, we go on because it's 11:30" isn't just for comedy - it's a powerful tool for fostering innovation in product development.

10 years later, we've validated that the same approach works for startups, SMBs, and even the Fortune 50.

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A little more about me:

  • Vistage member and speaker
  • Founder and President of Sketch Development
  • Published author
  • Works with Fortune 50 companies to 50-person enterprises
  • 25-year software development veteran
  • Life-long fan and devotee of sketch comedy
  • Claim to fame: A Saturday Night Live appearance amongst the masters

I have found John’s talks to reliably provide fresh, unconventional, sometimes iconoclastic, maybe even controversial perspectives on our contemporary software development practices.

Lyle Seaman, VP Engineering, Platform & Security | Carnegie Learning

John delivers a fresh perspective on how product teams deliver in a way that shares his deep experience yet is profoundly engaging and approachable.

Julia Pitlyk, Director, Marketing Technology | Nestle HealthScience

John’s approach to managing teams and building products combines a high level of commitment to excellence with the joy of building and creating in a refreshing way.

Michael Mavrich, Software Engineering Leader |

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John speaking to a group

Pitch, Sketch, Launch: Master agility like a sketch comedy team

Harness the core concepts of agility and the rapid-fire, evolving genius of sketch comedy to build adaptable, high-performing teams. I hope you'll walk away from this session with renewed perspectives, actionable insights, and that special contentment that comes after a few good laughs.

Learning Objectives:

  • How to create processes in the midst of complexity and uncertainty
  • How to nurture high-performing teams
  • How to deliver value to your customers iteratively and continuously
  • How to leverage cadence and experimentation to discover what your customers want

Who Is This For?

Anyone can benefit from infusing their business with more agility. I've seen it first-hand in organizations ranging from cybersecurity startups to Fortune 50 healthcare giants. Whether you're in finance, insurance, manufacturing, or any other industry, you can benefit by taking a page from SNL's book.

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My Book

PSLbest seller

I wrote an Amazon Best Selling book that explores how the creative energy of sketch comedy can revolutionize software product development. The goal is to infuse our delivery processes with the same engagement and passion found in sketch comedy teams. This way, we can dismantle creativity-stifling corporate culture to create more dynamic, effective teams and genuinely inspiring work environments. Learn more here.

 

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Want to talk about the session you attended? Book me for another session? Talk about your favorite comedy bits?

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John Krewson talking to a team