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Software Product Management Consulting

Product Delivery, Now With More Product-ivity

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Capabilities drive outcomes. Outcomes determine success.

At Sketch, we're on a mission to elevate the way people work together to meet modern demands, from sprint planning to annual planning. We do this by delivering designed, time-managed coaching primarily oriented around lean, agile, DevOps, and product management domains. Let’s build a plan that offers the best chance at meaningful improvement for your organization.

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What would Lorne do?

Your team has to anticipate customer needs in a volatile market... but they need to do it in a way that is both smart and scalable. That doesn’t mean adding more and more people to the team. It means building cross-functional teams that have confidence in their direction, scope, and structure.

We apply lessons from an industry that's learned to navigate (and even harness) volatility: sketch comedy. Yes, seriously.

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Our consulting programs drive you toward
8 targeted outcomes:

Engineers don't want non-technical people telling them how to build software. Sketch builds world-class software for some of the most successful enterprises out there, so we're speaking from experience and teaching what really works, not just a set of rules.

Faster Speed to Market With quicker feedback and a more appropriate process, we help you prioritize delivery of value over efficiency. See Example
Quality of Solution Co-discovering processes that unearth quality solutions every single time. See Example
Adaptability We show you how to make the most of the opportunities in front of you right...now. That includes leveraging knowledge from the lessons you just learned and constantly adapting to the marketplace. See Example
Alignment When you want better results, you probably need a better foundation. Let’s get everyone working from the same playbook. See Example
Predictability Foster the right habits and you get the ability to actually meet your objectives. Find the balance between setting reasonable goals - and (here’s the real trick) achieving them. See Example
Customer Satisfaction Imagine a world where you only build exactly what’s needed...and nothing more. See Example
Happy Teams "Nothing good has ever been built by people who only want to clock out.” John Krewson, 2021 See Example
Culture of Continuous Innovation We show you how to establish a culture of continuous innovation to help your businesses to stay competitive, adapt to changing market demands, and drive long-term growth and success. See Example

“Trainers were very knowledgeable and provided awesome feedback to everyone's questions and scenarios. This was an amazing bootcamp and helped me learn how to get my team more active and involved.”

| Product Owner

“Sketch dug in early and asked a lot of good questions to understand our current organization. Each one seemed to be up to speed and didn't need a lot of catching up from us to get engaged quickly and provide value to all of us. It was a delight working with Sketch and I'm going to miss talking with them multiple times a week.”

| SVP, Engineering

“At the end of the training, even some of our most skeptical team members were more accepting of the new concepts than anticipated. This was a huge win for our organization!”

| Supervisor, Applications Development AECI

“Our coaches were amazing to work with. They contributed by providing coaching lessons to better our transformation within our organization. They are not prescriptive in their teaching, rather giving us examples and outcomes of the decisions we make but ultimately, we have the decision to do what's best for us. Overall, they are joy to work with!”

| Product Owner

“Really appreciated this project with Sketch! Both our coaches approached a prickly situation with empathy and an open mind and it went a long way for us. We are already seeing positive changes on the squad and are better aligned for success.”

| Product Owner
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Achieve enterprise agility with lessons from sketch comedy

SNL has stacked awards, printed advertising dollars, and stayed on air for 50 years by establishing productive habits. It's time for businesses to learn from their success:

  • Outcome Optimization – Prioritize user satisfaction over activity levels to eliminate wasted motion.  In other words, listen for the laugh.

  • Continuous Improvement – Foster a culture of learning, innovation, and iterative progress to keep adapting for long-term success.

  • Continuous Delivery – Deliver value early and often. See how the market responds. Repeat.

Don't let the sense of humor fool you. This isn't the fluffy kind of training with trust falls and safe spaces. We'll implement objective mentrics to find your baseline, then track progress toward your objectives and key results.

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Agile delivery training

We turn training into an experience, using humor and storytelling to make ideas stick. Whether you want to focus on leadership development, product delivery practices, or even non-technical team dynamics, our sessions will inspire you and equip your team with the tools they need to excel.

Everything we do is customized to meet your needs, but these are a few of the most common problems we solve for software development, product delivery, and even non-technical teams.

Common problems for SMBs (and how we solve them)

Poor Team Performance
Unclear Product Direction
Leadership Vs. Micromanagement
Growing Pains
Sloppy Handoffs

Teams are unpredictable, unaligned, or slow to deliver

What it sounds like: Teams miss commitments and struggle to plan realistically. Leaders don’t trust the teams’ delivery timelines. Work is constantly interrupted or reprioritized. “Agile” exists in name only​

What we do: We assess how teams work in practice (not how they think they work), then coach them through modern, lightweight delivery practices that improve predictability, quality, and team health. This is hands-on, embedded consulting—not theoretical training.​

How we do it:​

  • Team Assessment​
  • Team Accelerator Program​
  • Modern Ways of Working Training​
  • Team Building Workshops​
  • Agile Bootcamps​
  • Working Agreements Workshops​
  • Backlog Management Consulting​
  • Tooling Consulting

Product Direction is Unclear​

What it sounds like: Teams are busy, but they’re not delivering meaningful outcomes. There’s no shared understanding of priorities or success. Roadmaps feel aspirational instead of achievable. Stakeholders disagree on what matters most.​

What we do: We help leaders and teams clarify what they’re building, why it matters, and howsuccess is measured. This often includes redefining product ownership, improving prioritization, leveraging AI, and creating realistic roadmaps tied to business outcomes.​

How we do it:​

  • Product Vision Workshops​
  • Roadmapping Workshops​
  • Product Owner/Manager Training and Consulting​
  • Story Mapping Workshops​
  • Backlog Prioritization Workshops​
  • Rolling-Horizon Planning and Quarterly Checkpoints​

Leaders want better results (without micromanaging)​

What it sounds like: Leaders feel forced to step into day-to-day execution. There’s no clear way to inspect progress without scheduling status meetings. Teams wait for direction instead of owning outcomes.​

What we do: We help leaders craft clarity, alignment, and accountability without reverting tocommand-and-control. This includes redefining leadership roles, decision boundaries, and successmeasures.​

How we do it:​

  • Modern Leadership Training​
  • Leadership Alignment Workshops​
  • Tooling Consulting​
  • Leadership Coaching​
  • Metrics that Matter Buildout​

We’re growing, but don’t know where to hire next​

What it sounds like: Every team is showing you they’re underwater or could accomplish more with more headcount. None of them is wrong, but you’ve got a limited hiring budget. ​​

What we do: Using rolling-horizon planning, we help you step out of today’s noise and look forward. By forecasting demand and capacity across teams in short, repeatable planning windows, we identify the hires that will unlock the most progress—now and next.​

How we do it:​

  • Rolling-Horizon Roadmapping​
  • Plan-Do-Check-Adapt Capacity Management​
  • Cross-Team Planning 

No one is doing anything “wrong,” but our handoffs are constantly creating friction

What it sounds like: Marketing did their part, but now Sales is stuck reworking things. Four teams are waiting on Legal approval. Meanwhile everyone is waiting on annual goals from the CEO.​

What we do: We make the work visible across teams and design clearer handoffs sodecisions made upstream don’t create surprises downstream. Using lightweight, rolling-horizon planning, we help you align teams around what’s coming next, who needs to be involved earlier, and where coordination actually matters—so work flows smoothly instead of bouncing back and forth.​

How we do it:​

  • Capacity Management​
  • Rolling-horizon Planning​
  • Value Stream Mapping​
  • Build Feedback Loops

Agile consulting services for enterprises

From software teams to finance teams, and everywhere in between, these are some of the most common problems we solve for our enterprise clients.

Agile hasn't scaled beyond individual teams

What it sounds like: Teams operate inconsistently across the organization. Leadership can’t see or explain the impact of process on delivery. Discipline backslides after initial transformation efforts. There’s no clear owner of how work gets done.​

What we do: We help large organizations institutionalize agile practices through lightweight models, Communities of Practice, shared metrics, and ongoing coaching, with an emphasis on ensuring the changes stick.​

How we do it:​

  • Enterprise Agile Assessment​
  • Operating Model Roadmapping​
  • Community of Practice (CoP) Design & Leadership​
  • Continuous Growth Consulting​

Product operating model doesn't match the business

What it sounds like: Between projects, products, and platforms, the teams are confused. Product Managers lack the authority or clarity to deliver on the products they own. Business and IT operate on different planning cadences with conflicting reward structures. Investment decisions don’t align with value delivery.​

What we do: We work with leadership to define and roll out a coherent product operating model. We clarify roles, funding, governance, and decision-making so product teams can operate with autonomy,  alignment, and accountability.​

​How we do it:​

  • Product Operating Model Design​
  • Enterprise Product Management (EPM) Rollout​
  • Capability Mapping & User Group Design​
  • Product Health & Outcome Metrics​

Portfolio priorities are unclear or politicized

What it sounds like: Too many initiatives competing for the same people. The annual plan is out of date within weeks. There’s no shared mechanism for evaluating tradeoffs. Leaders disagree on what “highest value” means.​

What we do: We help organizations move from static, annual planning to adaptive portfolio management using shared criteria, clear metrics, and frequent recalibration to align strategy with execution.​

How we do it:​

  • Lean Portfolio Management (LPM) Consulting​
  • Portfolio Assessments​
  • Rolling Horizon Planning​
  • Executive Alignment Facilitation​​

Transformation efforts are stalled or losing trust

What it sounds like: Previous transformation attempts have failed or plateaued. Teams are fatigued or cynical. Executives want results, not another framework.​

What we do: We reset stalled transformations by diagnosing reality, narrowing focus, and embedding alongside teams and leaders to produce visible, measurable progress.​

How we do it:​

  • Transformation Assessment​
  • Embedded Coaching and Facilitation​
  • Team Accelerator Programs​
  • Continuous Growth Consulting​

“By the book” Agile isn’t working for our non-development teams​

What it sounds like: Years ago, you got some Agile training on the SDLC, user stories, and Scrum. Your platform, data, and support teams have no idea how to use that framework for their workstreams, and it’s causing more churn than value.​

What we do: We help non-development teams adopt agile principles without pretending they’re software teams, replacing rigid frameworks with lightweight planning, clear priorities, and predictable delivery. We stop asking them to predict the future and instead react quickly by managing Work In Progress.​

How we do it:​

  • Workflow Mapping Workshops​
  • Kanban Training​
  • Build Tooling to Visualize Workload​
  • Inspect and Adapt Cadence​

Your mileage may will vary

Your large organization won't face the same issues as every other enterprise, and each small business certainly has its own challenges. That's why every engagement is entirely bespoke. Rest assured, though, we have the experience we need to tailor something that will fit you just right. Reach out any time, and we'll take your measurements.

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Free Custom Assessment

We've seen a lot, and that has taught us not to walk into any organization with pre-baked notions of how you operate. Our assessments measure where you stand across 33 distinct capabilities that drive successful outcomes. Whether we help you with the change, or you’re just looking for some expert advice, our analysis identifies the steps you should take to kick your organization into overdrive.

Let us give you a free assessment – up to half a day, depending on your schedule. We’ll give a technical analysis of your code base, check out your practices and processes, and have a retrospective with you. Then we’ll send you a document that illustrates what you’re doing well, which improvements could have the greatest impact, and how we can make that happen together.

 Get it on the calendar