The Founder Keynote: Sketch’s Takeaways from Atlassian TEAM ’25 EU

Atlassian Co-Founder Mike Cannon-Brookes opened the Founder Keynote in Barcelona with a clear message: the future of teamwork runs on Atlassian Cloud, powered by AI and the Atlassian system of work.

“The race ahead isn’t between cars anymore. It’s between rockets.”

That single line summed up Atlassian’s direction. Data Center served its time. The Cloud platform is now the foundation for scale, speed, and innovation in the decade ahead.

Mike Cannon-Brookes: Cloud as the Rocket Ship

Mike introduced Atlassian Ascend, a three-year initiative to guide every customer from Data Center to Cloud.

Key Cloud investments:

• Jira supports 100,000 users per site

• Confluence scales to 250,000 users per site

• 11 data residency regions now active

• Government Cloud meets FedRAMP Moderate (High and IL5 next)

• Isolated Cloud adds single-tenant compute, storage, and networking by early 2026

He also reaffirmed Rovo and the Teamwork Graph, as the backbone of Atlassian’s AI-powered system of work.
Rovo connects people, projects, and knowledge which using your organization’s own data to make AI a trusted teammate instead of a separate tool.

Mike then handed off to Atlassian’s product leaders to show what this means in practice.

Sachin Gupta: Teamwork Collection

Sachin Gupta, Head of Product for Teamwork Collection, showcased how Jira, Confluence, Loom, and Rovo now operate as one connected platform.

Highlights from the Teamwork Collection:

• Create with Rovo in Confluence turns meeting notes into structured project plans

• Loom recordings embed directly into Confluence pages and stay live

• Audio Briefings convert Confluence content into podcast-style updates

• Jira Projects are now Jira Spaces, designed for ongoing collaboration

• Teams can assign work to third-party AI agents, including Canva, directly in Jira!

Sachin’s demo showed how Atlassian is unifying collaboration for every team.
He then introduced CTO Rajeev Rajan, who focused on development and productivity.

Rajeev Rajan: Developer Productivity and AI

Rajeev Rajan, Atlassian CTO, spoke about “developer joy” — removing friction across the software lifecycle. His team has turned that philosophy into the Software Collection.

Key announcements:

• Acquisition of DX, a leader in developer productivity analytics

• Launch of RovoDev, an AI teammate that writes, reviews, and debugs code

• Rovo Pipelines that identify build failures and recommend fixes

• Software Collection combining DX, Bitbucket, Pipelines, Compass, and RovoDev

Early results show a 45% faster pull request cycle time where RovoDev is used.
Rajeev’s session led naturally to Atlassian President Anu Bharadwaj, who expanded the focus to service and operations.

Anu Bharadwaj: Service Collection and AI for Support

Anu Bharadwaj introduced the Customer Service Management (CSM) app, now generally available, and the Atlassian Service Collection, which combines CSM, Jira Service Management, and Rovo agents for support automation.

What’s new in service management:

• RovoService and RovoOps automate onboarding, incident resolution, and ticket handling

• 45,000 issues resolved through CSM internally at Atlassian

• Resolution time reduced from eight days to eight minutes

• CSAT scores increased across the board

Anu closed by introducing Asha Turti, who focused on leadership, strategy, and visibility.

Asha Turti: Strategy Collection for Leadership Teams

Asha Turti unveiled the Atlassian Strategy Collection, connecting strategy, people, and investment in a single workspace.

What’s included:

• Focus for real-time strategy tracking and OKRs

• Talent for workforce visibility and resource alignment

• Funds View to connect spend with strategic goals

She also announced that Jira Align customers now receive Focus and Talent at no additional cost.
The result is a complete framework for connecting goals, people, and investments across the enterprise.

Mike Cannon-Brookes: Closing with a Surprise

To close the keynote, Mike Cannon-Brookes announced Atlassian’s planned acquisition of The Browser Company of New York, creators of Arc and Dia.
The goal is to reimagine the browser for knowledge work, integrating AI and the Teamwork Graph directly into the environment where most work already happens.

Why This Matters

The Founder Keynote confirmed Atlassian’s commitment to an AI-first, Cloud-native future where Rovo and the Teamwork Graph connect every layer of work — from planning to execution.
For customers, the shift is no longer a question of if you’ll move to Cloud, but how quickly you can take advantage of it.

If you’re exploring how to put any of these new Atlassian capabilities into practice, the team at Sketch is here to help you plan, pilot, and get measurable results.